Trifto

Trifto is an app built to help users monitor and manage their money. It is aimed at helping users control their spending habits through a spending audit.
The problem
Many people earn enough but wonder where the money goes because they have no records of their spending.
The goal
To design an app that will allow people record and track their spendings for better money management.
My role
UX Writer writing content for the Trifto app from conception to delivery.
Project Duration
May 12 to July 23, 2022
Responsibilities
Liaising with the researcher, designer, and other members of the product team to develop user-friendly content. Studying the personas, user journey map, user flow, competitive audit, usability study, affinity diagram, etc., to come up with content that will give users a great experience.

Understanding the user

User research
Users were interviewed and empathy maps were created to understand the users and their needs. A primary user group identified through research were adults and who struggle with money management. This user group confirmed the initial assumption that many young adults need help to track and control their spending.
Persona
Problem Statement
User journey
map
Studying Tola’s user journey revealed the feelings the user feels at each stage of the user journey. This will help me know the user’s state of mind and emotions at each point. As a result, I will be able to come up with words that match that emotion and the task they are trying to accomplish.

Designing the content

Competitive Audit (Content)
The content segment of the competitive audit revealed the tone and descriptiveness of competitors’ apps. This gives me an idea of what voice and tone our competitors are using. It helps to determine our voice and tone.
Brand Voice
The brand voice is engaging, friendly and enthusiastic but not too casual. Although we need to make the app fun for users, we also need to retain some seriousness necessary for the purpose of the app. Keeping a balance is key here.

Homepage

I coined the slogan in line with the needs of the users. The persona reflected that the user wanted to spend wisely by tracking and controlling their spending. The slogan and tagline echo that needs. The copy is simple, friendly and straight to the point; no wordiness.

The Signup and login buttons are clear, concise and useful, in accordance with the best practices of UX writing. The wallet, money and notepad represent what the app is about. Since we used a content-first approach, the content and illustration are in perfect sync.

Sign Up

The content on the Sign Up page is clear, concise and useful in accordance with UX writing’s best practices. The tone has become more friendly and enthusiastic here as we’re encouraging the user to sign up. This is essential as bounce rates are high at this stage.

Making the user more comfortable on this page helps reduce the bounce rate. This will only take 10 seconds,” also helps calm the user down and assure them that the exercise won’t take too much of their precious time. The caveat below is an assurance that the user’s data is safe. This is also camping and assuring.

Successful Sign Up Page

This page shows the user has successfully signed up on the app. The content is warm and exciting to suit the user’s mood.

Spending
Recording Page

The user has signed up and has been redirected to the spending recording page where they can start recording their spending for the day.“It’s a new day! Start it right.” is enthusiastic, friendly and encouraging in line with the brand voice.

We’re encouraging the user to start a healthy spending habit so our tone has to portray that mission. Note that there’s no wordiness on the page according to our user’s pain points during the research stage. The abundant whitespace makes it easy for the user to concentrate on the main messages.

Report Pages

These are empty and filled report pages. They all have copies that are clear, straightforward and concise. Note the sufficient whitespace in the first one.

Accessibility considerations
Put texts above and inside buttons and not under to make it easy for users using screen readers.

Going forward

The problem
Impact
While designing the content, I learnt to flow with the user’s mood and construct the content accordingly.
What I learned
Many people earn enough but wonder where the money goes because they have no records of their spending.
Challenges
Several times, I had to resist the urge to be more enthusiastic and use words that portray more exuberance. I had to remind myself that the user comes first, and their mood at each time is what should inform the tone of the content.
Next steps
Get user feedback and look at ways to improve the content in the app.
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