Kavod

Kavod is an online marketplace where vendors and buyers meet to buy, sell and build connections.
The problem
People have a problem finding a one-stop-shop where they can buy and sell products and services without stress.
The goal
To design an app that will allow people buy and sell without hassles as well as build a thriving community. 
My role
UX Writer writing content for the Kavod app from conception to delivery.
Project Duration
September 23  to December 15, 2022
Responsibilities
Liaising with the researcher, designer, and other product team members to develop user-friendly content. Studying the personas, user journey map, user flow, competitive audit, usability study, affinity diagram, etc., to come up with content that will give users a great experience.

Understanding the user

User research
Users were interviewed and empathy maps created to understand the users and their needs. A primary user group identified through research were adults who struggle with finding a stress-free app to buy and sell goods and services. This user group confirmed the initial assumptions that many young people need a comfortable space online to carry out buying and
selling conveniently
Persona
Problem Statement
User journey map
Studying Taju’s user journey revealed the feelings the user feels at each stage of the user journey. This will help me know the user’s state of mind and emotions at each point. As a result, I will be able to come up with words that match that emotion and the task they are trying to accomplish.

Designing the content

Competitive Audit (Content)
The content segment of the competitive audit revealed the tone and descriptiveness of competitors’ apps. This gives me an idea of what voice and tone our competitors are using. It helps to determine our voice and tone.
Brand Voice
The brand voice is fun, friendly and casual. The point is to keep the buyer and seller excited from the beginning of their journey on the app to the end. Excited people make purchases and that’s exactly what we want. 

Onboarding Page 1

I coined the slogan in line with the needs of the users. The persona reflected that the users wanted to buy and sell conveniently as well as have a community they can rely on. The slogan captures this. The copy is simple, friendly and straight to the point; no wordiness.

Onboarding Page 2

I needed to make my user feel good about shopping at Kavod. This helps them become relaxed, confident and in the mood to buy. The caption serves this purpose well, don’t you think?

Home Page (Vendor)

I made the caption for the vendor’s home page thrilling and promising. They’re excited at the prospect of selling immediately. The CTA was simple and straightforward. 

Home Page (Buyer)

I kept the welcome caption simple and straight to the point, avoiding the wordiness our users complained about in similar apps during research. 

Roadmap page for the vendor

We don’t want the vendor confused on what to do next, so we created a roadmap page to guide them on the steps to take to become a vendor. I made the content simple, clear and casual, in line with the brand voice. The CTA was also clear and to the point. 

Shop page/product dashboard

The vendor just opened a shop and they’re excited to start selling. The mood is high and I’m keeping it that way with the content which is friendly, casual and upbeat. 

Upload page

The vendor has just uploaded a product. We’re all excited and it shows in the content. 

Congrats page (Vendor)

My user just made a sale. We’re in a celebratory mood and the content captures the moment. 

Waiting for receipt page (Vendor)

This is where we assure the user that their receipt is being processed. The content is quite assuring, isn’t it?

Search pages (Buyer)

The shopper is searching. Concentration is needed, so there’s minimal text. The product descriptions are straightforward and clear.

Congrats page (Buyer)

My user just made a purchase. We’re in a celebratory mood and the content captures the moment. 

Log in and sign up pages

Oh, I didn’t forget the log in and sign up pages. They’re clear simple and concise. What do you think?

No sale and no purchase pop up pages 

We understand that sales and purchases might not happen immediately so we want to empathise with our users and also help them. The content conveys the message perfectly.

Other pop up pages 

All content are in line with the user’s mood and brand voice. Love it!

Accessibility considerations
I put texts above and inside buttons and not under to make it easy for users to use screen readers.

Going forward

The problem
Impact
The app made users feel like their needs are being met. One quote from peer feedback: “I can easily sell my goods on the app. The content was clear, fun and intuitive. I had fun shopping.”
What I learned
While designing the content of this app, I learnt to flow with the user’s mood while still keeping the brand voice consistent.
Challenges
It’s an eCommerce app so I had to design content for a lot of pages. This was quite challenging but I paced myself well and took breaks when necessary so I can have a fresh perspective for new pages. 
Next steps
Get user feedback and look at ways to improve the content in the app.
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